join our journey

Sometimes it is the small things that make a big d

Sometimes it is the small things that make a big difference • • • The WAY beach towel covers an entire sunbed with its 220 cm, and prevents sand and hot surfaces to touch your skin when you want to relax in the sun #waybeachtowels #waycph #shellbeachtowel

Who is dreaming of bounty beaches too these days??

Who is dreaming of bounty beaches too these days?? 🌴 • • • #waybeachtowels #waycph #vacadreams #bountybeach #sustainabledesign

Clean beaches keep the ocean clean. Every time you

Clean beaches keep the ocean clean. Every time you buy a WAY Beach towel we donate to @take3forthesea who educate people through a waste and pollution program 💦 Read about our activities at waycph.com #wayoflife #waybeachtowels #take3 #donation #cleanthebeaches #waycph #pirelliseries

Forever summer with the Spanish sunshine @blancami

Condé Nast Traveler, the ultimate magazine for tr

Condé Nast Traveler, the ultimate magazine for travelers, features WAY in their October issue 💛👏🏼👏🏼 Swip to read (if you know Spanish ofc) • • • #waycph #condenasttraveler #condenast #waybeachtowels #sustainabledesign

Close to nature • • • We have sourced the mo

Close to nature • • • We have sourced the most nature friendly towel material available at the market right now. 70 % organic cotton and 30 % recycled cotton.
You might ask yourself: Why not 100 % recycled cotton? Well, the truth is that the durability would then not meet our quality standards, as recycled fibers become a bit more delicate in the process of recycling. So we mixed it with organic cotton that is rain fed and use less water in the proces of becoming fabrics. Our partner in Portugal reuse 40 % of the water in the process 👏🏼💚 #wayoflife #waycph #organiccotton #recycledcotton #sustainabledesign #beachtowel #pirelliseries