We searched the globe to find the most sustainable way to produce and settled just outside the beautiful city of Porto in Portugal. Not just known for its lovely Portwine, but also home to some of the best producers of towels in the world. 

Our WAY towel producer is a family-owned business and has been making towels for some of the world’s biggest brands since the end of the 1970s. They have an exceptional knowledge within the towel industry and are true pioneers in the field of sustainability. Their commitment to the environment has earned them a handful of prestigious certifications. They are certified with ISO 9001, BCI, OEKO-TEX and GOTS.

The quality is perfectly made for sunbathing, with a woven front for lying on and a soft terry back for drying your skin after a swim. Quick to dry and easy to travel with, because of its lightweight. The WAY towel is made from 70% organic cotton and 30% recycled cotton. This unique blend is completely new to the market and the most sustainable cotton towel quality you can find at the moment. Should an even more environment-friendly option become available we will be the first to adapt.

Let’s think outside the box. We are committed to never using plastic when shipping our towels, this being either from our factory to the stores or when shipping you your new towel.

CERTIFICATION

Our manufactures are proud of their certifications as they show commitment to the environment.

They are certified with

ISO 9001 

ISO 9001 IS DEFINED AS THE INTERNATIONAL STANDARD THAT SPECIFIES REQUIREMENTS FOR A QUALITY MANAGEMENT SYSTEM. ORGANIZATIONS USE THE STANDARD TO DEMONSTRATE THE ABILITY TO CONSISTENTLY PROVIDE PRODUCTS AND SERVICES THAT MEET CUSTOMER AND REGULATORY REQUIREMENTS. FIND OUT MORE ABOUT ISO 9001.

 BCI

 THE BETTER COTTON INITIATIVE (BCI) IS A GLOBAL NOT-FOR-PROFIT ORGANISATION AND THE LARGEST COTTON SUSTAINABILITY PROGRAMME IN THE WORLD. BCI EXISTS TO MAKE GLOBAL COTTON PRODUCTION BETTER FOR THE PEOPLE WHO PRODUCE IT, BETTER FOR THE ENVIRONMENT IT GROWS IN AND BETTER FOR THE SECTOR’S FUTURE. FIND OUT MORE ABOUT BCI.

 OEKO-TEX

 STANDARD 100 BY OEKO-TEX® IS ONE OF THE WORLD’S BEST-KNOWN LABELS FOR TEXTILES TESTED FOR HARMFUL SUBSTANCES. ALL COMPONENTS OF AN ARTICLE HAS BEEN TESTED FOR HARMFUL SUBSTANCES AND THE ARTICLE IS THEREFORE HARMLESS IN HUMAN ECOLOGICAL TERMS. FIND OUT MORE ABOUT OEKO-TEX.

 GOTS

 THE GLOBAL ORGANIC TEXTILE STANDARD (GOTS) IS RECOGNISED AS THE WORLD’S LEADING PROCESSING STANDARD FOR TEXTILES MADE FROM ORGANIC FIBRES. IT DEFINES HIGH-LEVEL ENVIRONMENTAL CRITERIA ALONG THE ENTIRE ORGANIC TEXTILES SUPPLY CHAIN AND REQUIRES COMPLIANCE WITH SOCIAL CRITERIA AS WELL. FIND OUT MORE ABOUT GOTS.

SA8000

SA8000 IS BASED ON THE PRINCIPLES OF INTERNATIONAL HUMAN RIGHTS NORMS. IT MEASURES THE PERFORMANCE OF COMPANIES IN EIGHT AREAS IMPORTANT TO SOCIAL ACCOUNTABILITY IN THE WORKPLACE: CHILD LABOUR, HEALTH AND SAFETY, FREE ASSOCIATION AND COLLECTIVE BARGAINING, DISCRIMINATION, DISCIPLINARY PRACTICES, WORKING HOURS AND COMPENSATION. FIND OUT MORE ABOUT SA8000.