WAY is a Copenhagen-based lifestyle brand inspired by travel, water and the places that make us slow down.

We create considered pieces for the journey and the destination • • • from resort wear and travel essentials to towels, robes and accessories designed for long days in the sun, quiet mornings, spontaneous escapes and everything in between.

At the heart of WAY is a belief in buying less, choosing well and making things that are designed to be lived with, travelled with and returned to.

WAY is a Copenhagen-based lifestyle brand inspired by travel, water and the places that make us slow down.

We create considered pieces for the journey and the destination • • • from resort wear and travel essentials to towels, robes and accessories designed for long days in the sun, quiet mornings, spontaneous escapes and everything in between.

At the heart of WAY is a belief in buying less, choosing well and making things that are designed to be lived with, travelled with and returned to.

IT STARTED WITH A TOWEL

WAY began with a simple observation • • • the beach towel we wanted to travel with didn’t exist.

We wanted something generous enough for a sunbed, light enough to pack and considered enough to become part of the journey itself.

That first towel became the starting point for WAY and the idea remains at the heart of what we do today: creating beautiful, functional pieces that make travel a little more effortless.

Today, the collection has grown beyond the towel into resort wear, travel accessories and pieces created in collaboration with hotels, resorts, beach clubs and spas.

IT STARTED WITH A TOWEL

WAY began with a simple observation: the beach towel we wanted to travel with didn’t exist.

We wanted something generous enough for a sunbed, light enough to pack and considered enough to become part of the journey itself.

That first towel became the starting point for WAY and the idea remains at the heart of what we do today: creating beautiful, functional pieces that make travel a little more effortless.

Today, the collection has grown beyond the towel into resort wear, travel accessories and pieces created in collaboration with hotels, resorts, beach clubs and spas.

JOIN OUR JOURNEY

@waycph

Made for the rhythm of Cori Hornbæk. Uniforms des

Still splashing. The towel. The robe. The bag. Th

Somewhere between a holiday memory and the next on

Sun kissed colours. A little shade. Something swee

There’s more than one way to spend a day. A morni

We’ve always been drawn to water. To the way it c

SHOP BEACH TOWELS

SHOP RESORT WEAR

OUR WAY

WAY is a Copenhagen-based lifestyle brand inspired by travel, water and the places that make us slow down.

We create considered pieces for the journey and the destination • • • from resort wear and travel essentials to towels, robes and accessories designed for long days in the sun, quiet mornings, spontaneous escapes and everything in between.

At the heart of WAY is a belief in buying less, choosing well and making things that are designed to be lived with, travelled with and returned to.

WAY is a Copenhagen-based lifestyle brand inspired by travel, water and the places that make us slow down.

We create considered pieces for the journey and the destination • • • from resort wear and travel essentials to towels, robes and accessories designed for long days in the sun, quiet mornings, spontaneous escapes and everything in between.

At the heart of WAY is a belief in buying less, choosing well and making things that are designed to be lived with, travelled with and returned to.

THIS IS

OUR WAY

IT STARTED WITH A TOWEL

WAY began with a simple observation • • • the beach towel we wanted to travel with didn’t exist.

We wanted something generous enough for a sunbed, light enough to pack and considered enough to become part of the journey itself.

That first towel became the starting point for WAY and the idea remains at the heart of what we do today: creating beautiful, functional pieces that make travel a little more effortless.

Today, the collection has grown beyond the towel into resort wear, travel accessories and pieces created in collaboration with hotels, resorts, beach clubs and spas.

Read more about our journey towards a better way of life below…

GOING PLACES

THE RIGHT WAY

IT STARTED WITH A TOWEL

WAY began with a simple observation: the beach towel we wanted to travel with didn’t exist.

We wanted something generous enough for a sunbed, light enough to pack and considered enough to become part of the journey itself.

That first towel became the starting point for WAY and the idea remains at the heart of what we do today: creating beautiful, functional pieces that make travel a little more effortless.

Today, the collection has grown beyond the towel into resort wear, travel accessories and pieces created in collaboration with hotels, resorts, beach clubs and spas.

Read more about our journey towards a better way of life below…

GOING PLACES

ThE RIGHT WAY

JOIN OUR JOURNEY